Genderless creativity: students in a collaboration with Aquascutum

Aquascutum will collaborate with the students of the Master Courses in Fashion Design and Management, Graphic Design and Photography in the development of a genderless collection. The project will include design of outfits, branding strategies and a photographic project.

Florence, November 19, 2024

A new partnership with Aquascutum, historic British company, famous for having patented the water-repellent fabric and for the iconic raincoats worn by the great protagonists of history.

This collaboration will involve the students of the second year of the Master in Fashion Design and Management, Graphic Design and Photography in a unique and stimulating project: the development of the new genderless collection Eiderscutum, first line of the brand Aquascutum.

Eiderscutum, initially conceived as an innovative project focused on outerwear by Aquascutum, has established itself for its high-quality products, attention to detail in design, and practicality. It combines traditional style with the use of cutting-edge materials and modern techniques.

The students of the Fashion Design and Management department will be responsible for designing a collection composed by graphic outfits. Aquascutum will select the best projects and provide materials and fabrics for final outfits.

The students of Graphic Design will work on the elaboration of a branding strategy for Eiderscutum, defining the visual and communicative identity of the collection.

Finally, the team of students from the Master in Photography will develop a photographic project aimed at capturing the essence of the collection, through conceptual shots and artistic installations.

This collaboration is an important opportunity for our students to test their skills in a real context, working alongside a historic brand and contributing to the creation of a collection that looks to the future of fashion.