It was their first time participating in the annual packaging and graphic design competition organized by Box Marche for national and international university-level institutes, and the two students, Giulia Ciabatti e Martina Caspersson, won first prize. Their design of packaging for wine bottles was selected by a jury of experts in industrial design and packaging for the 1,500 euro prize, which the two students decided to donate to the school to be used for a scholarship for deserving students. The noteworthy aim of the competition is to create a link between the worlds of business and academics. With this initiative, Box Marche hopes to give young industrial design enthusiasts the possibility to concretely express their ideas outside of the university classrooms and closer to the working world in a practical and stimulating way. The companies involved in the project will provide the specifications to create the new products or redesign of existing ones.