Credits: Elisa Mazzucca
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Undergraduate course

COMMUNICATION DESIGN

The three-year undergraduate course in Communication Design course brings students into contact with the complex reality of communications: a holistic approach that tackles creative and technical issues in a practical and engaging manner. From the creation of the message to the management of entire communication campaigns, the course of study provides students with the necessary skills to become professionals in the sector, learning how to implement effective marketing strategies thanks to the careful selection of communication channels, aimed to convey increasingly efficient creative messages.

The expansion of new technologies and customer profiling are fundamental issues for a contemporary approach to the subject. Students will learn about and analyse consumer behaviour, the types of relationships, the brand of a product and how to monitor the success of advertising campaigns

They will gain experience in developing creative strategies through copywriting, graphic design and creative writing, while always keeping an eye on the history of communications, on design and on the most up-to-date software

The Communication Design course explores creative thinking by combining its different aspects to form a professional figure highly prepared to work in this dynamic and ever evolving field.

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Course objectives

 

  • Knowledge of the disciplines of graphic design, digital design and project design
  • Increase knowledge of marketing and management
  • Knowledge and understanding of sociology, semiotics and psychology in relation to communication studies
  • Acquisition of strategic planning skills
  • Plan and implement communication design initiatives
  • Design effective communication flows
  • Develop auxiliary techniques such as mind mapping, card sorting, brainstorming
  • Knowledge and use of different software and techniques (typography, packaging, video making, copywriting)
  • Develop teamwork and project management skills
  • Increase knowledge and understanding of different fields of communication (advertising, corporate and brand identity, publishing, web design, multimedia graphics)


 

Admission Requirements

 

 

Costs


National and EU Students

  • Admission exam fee: 150 Euro
  • Enrolment fee (1st year only): 1.300 Euro
  • Tuition fee (yearly*): 8.330 Euro
  • DSU regional tax (yearly): 140 Euro


International Extra-EU Students

  • Admission exam fee: 150 Euro
  • Enrolment fee (1st year only): 1.900 Euro
  • Tuition fee (yearly*): 8.930 Euro
  • DSU regional tax (yearly): 140 Euro


*Yearly tuition fees can be paid in two instalments with a small surcharge.

Educational path


First Year

  • History of Contemporary Art l
  • Project Design Methodology
  • Digital Elaboration of the Image
  • Graphic Design
  • Art Direction l
  • Theory of Perception and Psychology of Form
  • Fundamentals of Cultural Marketing
  • Theory and Methods of Mass Media
  • Participation in seminars/workshops/competitions

 

Second Year

  • Advertising
  • Art Direction ll
  • Brand Design l
  • Graphic Design
  • Creative Writing
  • History of Contemporary Art ll
  • English language
  • Sociology of Communications
  • Interaction Design l
  • Participation in seminars/workshops/competitions

 

Third Year

  • Copywriting
  • Multimedia Graphics
  • Brand Design ll
  • Lettering
  • Latest Trends in the Visual Arts
  • Interaction Design ll
  • Marketing and Management
  • Internship/Professional Orientation
  • Participation in seminars/workshops/competitions
  • Final Project (Thesis)

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