Undergraduate course
COMMUNICATION DESIGN
The three-year undergraduate course in Communication Design course brings students into contact with the complex reality of communications: a holistic approach that tackles creative and technical issues in a practical and engaging manner. From the creation of the message to the management of entire communication campaigns, the course of study provides students with the necessary skills to become professionals in the sector, learning how to implement effective marketing strategies thanks to the careful selection of communication channels, aimed to convey increasingly efficient creative messages.
The expansion of new technologies and customer profiling are fundamental issues for a contemporary approach to the subject. Students will learn about and analyse consumer behaviour, the types of relationships, the brand of a product and how to monitor the success of advertising campaigns.
They will gain experience in developing creative strategies through copywriting, graphic design and creative writing, while always keeping an eye on the history of communications, on design and on the most up-to-date software.
The Communication Design course explores creative thinking by combining its different aspects to form a professional figure highly prepared to work in this dynamic and ever evolving field.
The expansion of new technologies and customer profiling are fundamental issues for a contemporary approach to the subject. Students will learn about and analyse consumer behaviour, the types of relationships, the brand of a product and how to monitor the success of advertising campaigns.
They will gain experience in developing creative strategies through copywriting, graphic design and creative writing, while always keeping an eye on the history of communications, on design and on the most up-to-date software.
The Communication Design course explores creative thinking by combining its different aspects to form a professional figure highly prepared to work in this dynamic and ever evolving field.
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