His work focuses on the culture of the project aimed at changing the reality in a clever manner. Intuition, innovation, curiosity, emotions, research are the fundamental elements to any project. According to rigorous procedures, all these elements are guided and directed into a communicative and socializing message, that sometimes turns into a great project.
Some subjects: Basic Design, Graphic Design, Advertising Design, Packaging Design.
He graduated in art and industrial design in Florence (ISIA). He participated, and sometimes won, in many national and international competitions such as DesignPlus – Frankfurt. He also participated in many exhibitions in various countries: Triennale di Milano, Axis Gallery di Tokio, Consumenta - Nuremberg, Nuovo Bel Design - Milan, The aesthetic Factory - Grand Palais of Paris, the Taejon Int. Exposition Korea, Design Culture and Education - MART, Museum of Contemporary Art of Rovereto '95, Design Challenge – Fukuoka, Abitare il Tempo – Verona.
In 2003, he started teaching in the Graphic Design Departmentat the Accademia Italiana in Florence. He was later nominated head of department of the Graphic Design course.
