Collaboration with COIN Excelsior renewed

Rome, December 12, 2025

A double collaboration for Accademia Italiana students, who are working on two parallel projects.

On one side, third-year students from the Bachelor course in Photography, supervised by professors Tania Alineri and Justyna Pawlowska, have created a Fashion Editorial using in-house brands from the COIN Contemporary line. On the other, second-year students from the Master Course in Fashion Design and Management, together with second-year students from the Master Course in Photography, coordinated by professors Tania Alineri and Barbara Annunziata, developed a social media campaign, producing communication prototypes through a Still Life shooting featuring Christmas products.

The Fashion Editorial, shot outdoors in the streets of central Rome, follows a visual narrative based on the store’s guidelines: the contemporary line portrays a self-confident woman who finds poetry in everyday gestures, transforming the city into a natural stage where body and architecture interact in harmonious dialogue.

The Still Life shoot resulted in a series of original and inspiring images showcasing Christmas gift ideas available in store in an authentic and engaging way. The photographs highlight products across various categories, sparking interest and desire to purchase.

The students then created actual communication prototypes which, together with the photographs, will be used by COIN for publication on its social media channels.