Let's plAI

Let’s plAI: it’s a play on words the title of the installation developed by Accademia Italiana in collaboration with Fabio Viola, pioneer of gamification, on the occasion of Pitti Immagine Uomo 106: for the duration of the Florentine fashion week (11-14 June 2024)The spaces of the Sant'Orsola Museum, a former monastery at the centre of an impressive urban regeneration plan, will host projects carried out by over 100 international students. An immersive experience that plays with fashion through four successive "rooms".

The students' projects are divided into 4 thematic areas (Fashion, Design, Photography, Graphic Design) and are the result of a complex educational project developed by Fabio Viola for Accademia Italiana: a cross collaboration for offices and departments lasting six months, able to involve over 100 students. Minimum common denominator: the playful matrix. Each room is the setting of a video installation by Loredana Antonelli, multimedia artist and performer, soundtrack by Lady Maru, techno dj and producer. On display also 24 items selected from the collections created by Fashion Design students.