ERASMUS BIP: Italian, French and Spanish students work together for Tirelli Costumi

Rome, March 14, 2024

International work teams challenged each other to come up with an answer to the brief launched by Tirelli Costumi: to provide solutions and ideas for an international exhibition on costume design and Italian cinema in the world, on the occasion of its 60th anniversary.

The workshop allowed the students to go deep in the world of costume design and the history of Italian cinema through a learning activity based on design thinking and on finding solutions in a short time to a client's request. A week to discover and learn more about the film industry in Italy and to share and exchange skills with students from different countries, all part of the international AD Education group.

The project brief launched by Tirelli included the organization of an exhibition to be held during the Rome Film Festival in October 2024 on the occasion of its 60th anniversary. The students proposed an experience that covered the different areas of Tirelli's production (opera, cinema, authentic collection), working both on the displays of the exhibition and the graphic design of the entire event and its promotion on social media.

A great help in the conceptualisation of the work was provided by the educational visits the students had. The visit to Tirelli's warehouse allowed the group to come into direct contact with the protagonists of their work: 6,000 square meters of exhibition space, 200,000 costumes used for opera, theatre, cinema and TV, and more than 15,000 authentic dresses from 1750 to 1980. The story of the company's history and its collaborations continued with a visit to the Cinecittà studios, where the students walked on the film sets that have made the history of Italian and international cinema.