Weaving the Future: A Project of Identity

Florence, June 24, 2025

A dialogue between creative vision and design responsibility is at the heart of the new partnership involving Fabric House, a well-established textile company based in Prato, and first-year master's students in Fashion Design and Management and in Graphic Design at Accademia Italiana.

With a strong identity built around the recovery and commercialization of high-quality deadstock, Fabric House is now entering a phase of renewal, launching a new line of originally produced fabrics. A collection designed to speak to the future, where the company’s core values—sustainability, ethics, and durability—embrace innovation, transparency, and a broader, more contemporary language.

Within this context unfolds the project developed by students from Accademia Italiana, who have been tasked with defining a new brand identity—one that stands out while remaining true to the company’s vision and mission.

The project involves a multi-level process: from initial market and positioning analysis, to a review of the website and existing materials, and culminating in proposals for naming, tagline, visual identity, and strategic storytelling. A creative and practical challenge, aimed at shaping an integrated communication strategy designed to engage both a conscious audience and industry professionals.

Fashion and graphic design come together in an interdisciplinary experience that values the exchange between different creative approaches. The goal is to translate the brand’s values into a contemporary, effective, and recognizable visual language.