Communication strategies for COIN Excelsior

Shooting, customer experience and social content for the store in Via Cola di Rienzo

A cross-curricular project involving several classes was the one organized in collaboration with COIN Excelsior, the store on Via Cola di Rienzo that opened its doors to the students and offered them a very diverse work experience.

Rome, 21 June 2024

A partnership has been launched between Accademia Italiana Roma and COIN, the most widespread chain of department stores in Italy, within the most important historical centres and in the main shopping streets.

The collaboration involved students from the two-year Fashion Design & Management, Fashion and Textile Design, Contemporary Jewelry Design; the three-year Photography course and the professional course in Fashion Photography and Styling, coordinated by teachers Barbara Annunziata and Tania Alineri.

Through still life shootings, in-store shootings and reels, communication contents were created to be proposed to the Coin department store for social channels.

The objective is to present the individual brands and novelties proposed by the Coin Excelsior store in Rome Cola di Rienzo, to create multi-brand outfits, to narrate and enhance the product, and to tell about the customer experience.