New identity proposals for Fabric House’s sub-brand

Florence, October 7, 2025

The project dedicated to creating a new identity for the sub-brand of Fabric House, a Prato-based textile company committed to sustainability and material reuse, concluded with the work of first-year students from the Master’s programs in Fashion Design and Management and Graphic Design at Accademia Italiana.

Through market analysis, positioning studies, naming, slogans, and visual identity proposals, the student groups developed original and innovative communication concepts, capable of translating the company’s core values into contemporary professional languages.

The students, divided into three groups, followed different design approaches, bringing together diverse perspectives and languages. Some prioritized a narrative with an elegant and institutional tone, others chose a more experimental and contemporary aesthetic, and some focused on balance. In all cases, the common goal was to interpret Fabric House’s values - sustainability, ethics, and quality - creating a brand image capable of engaging a conscious audience.

The ideas ranged from evocative naming referencing the origin and reuse of fabrics, to more impactful slogans highlighting the connection between fashion and sustainability. The proposed visual identities explored color palettes inspired by nature and textile materials, while remaining aligned with the company’s main identity. Some projects emphasized storytelling and transparency, while others focused on a minimal, versatile graphic design intended for future digital applications.

This initiative allowed students to engage with a real and complex case, experimenting with an interdisciplinary dialogue between fashion and graphic design, and providing Fabric House with a fresh and plural perspective, full of ideas, insights, and design approaches.