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Rethinking the Product

This year, taking off to Berlin

Rethinking the Product: Work in Progress

Berlin is expected to host the 6th Rethinking the Product (RTF) project in 2013. The Accademia Italiana's students will develop and create models and prototypes to be included in the event organized by the chambers of commerce of five provinces (Prato, Pistoia, Pisa, Lucca and Terni) and around 50 businesses.

Each designer participating in “Rethinking the Product” will develop and create 6 to 8 models by the fall of 2013, which will be exhibited in fairs or design galleries in the host city.

The two previous RTF projects were shown at the 100% Design Exhibition in London and at the Pecci Museum and Museum of Textiles in Prato. (www.rethinkingtheproduct.it)