The New Realities of Fashion Design

At the Accademia Italiana Luisa Panconesi, head of the Florentine boutique LUISAVIAROMA, held a presentation entitled FIRENZE4EVER, introducing a new professional reality that is covering ever more space within the field of fashion: the Fashion Bloggers.

In June 2010, to celebrate the first ten years of on-line activities and the "fusion" between fashion and technology, LUISAVIAROMA organized the first event dedicated to all Fashion Bloggers of the world. Considering the success further events were organized in January and then June, 2011.
These latest editions have seen even further growth of the popularity of this phenomenon and at these encounters, followed by eight million virtual visitors, many international Fashion Bloggers and big names in fashion were presented. To launch the next Spring/Summer 2012 season Luisa has chosen to present the 4th edition of this exceptional on-line platform to the students of the Accademia Italiana.