Advertising Photography course works for LALONI

A sweet collaboration between students and a chocolate company

A collaboration was launched between Accademia Italiana and the Laloni chocolate company, an innovative start-up with roots in the world of catering and food excellence of the Umbrian family Laloni.

Rome, May 23, 2024

Telling the Italian style in a bite: this is what Laloni does through the creation of superior quality and functional chocolate pralines that wrap the excellence of our country's food and agriculture.

The collaboration saw the students of the second year of the three-year photography course, in the Advertising Photography class with teacher Andrea Pilia, engaged in the conception and creation of the shooting of products from Laloni's Italian excellence and wellness line.

Each student worked on a single product and a concept related to it with the aim of emphasising the naturalness of the ingredients used for production and to tell the story of the brand's products in a creative and professional way.

What was emphasised were the values on which the company is founded: the quality of the products, through the raw materials that were made the protagonists of the shots; the importance of the family, expressed with convivial scenes of lunch tables, typical of our country; the nature of the Umbria region, home of Laloni and the green heart of Italy, with its being the home of wellbeing and good flavours.

A challenge for the students who, by working with companies, learn what it means to respect a customer's requests and to produce professional, quality work.