Milan Design Week 2023, from April 18 to 22 Dropcity hosts Bra-Very Bar

In occasion of the Salone del Mobile in Milano, IAAD., Accademia Italiana and SAE Institute present Bra-Very Bar, a collective projects defined by 20 design schools, with a total network of over 35 thousand international students. For five days, from April 18th to 22nd, Dropcitytunnels, a futuristic location near Milan Central Station, will host five workshops on the theme “Ethic in Aesthetic".

To inspire a new generation of designers, five bigs in the fields of sportswear, automotive, communication, sound design and third sector: Decathlon, Pinfinfarina, Huawei, Unicef, GLAUK.

During the Design Week the Bra-Very Bar tunnel will host a section of the exhibition Arrigo Arrighetti. A Public Architect. Architect and urbanist long-time head of the Technical Office of Milan City, in the 60s and the 70s Arrighetti designed some of the most interesting and innovative public buildings, combining the public commitment to the high quality of the project.

To start Bra-Very Bar, Tuesday April 18th, Ethical Sport theme, developed in collaboration with Decathlon. Central to the workshop is the new brand Adapted Sports, created in September 2022 by Decathlon with the mission of allowing disabled people to practice sport in autonomy.

Wednesday April 19th is the day of the focus on sustainable mobility and intelligent cars with Ethical Movement, in partnership with HUAWEI, global brand with a strong background in design, progress and artificial intelligence production for communications and in products.

Talking about Ethical SpeakingUnicef comes into play, Thursday April 20th, with the workshop “We can’t say anything?”. Purpose: to promote the social media literacy and the advocacy capacity in young people, involving them into the creation of contents directed to other youngs and to aimed to informed them on the «unconscious biases», in particular on racial and gender prejudice.

Pininfarina, symbol of the Italian Style, will inspire the theme Ethical Living x Move(Ment), Friday, April 21st. Center of the workshop is sustainable footwear.

Saturday, April 22nd, the sound designers of the future, the students of the SAE Institute Milano, will experience new creative solutions with GLAUK sound emotion.

Participation in the workshops is restricted to AD Education students. The results will be made public every afternoon.