Fashion and Design between creativity, concreteness and quality

"Not in the Sky/Not Underground": opting for "possible" and "compatible" creative choices, which at the same time should generate a genuine "creative shock".

A fashion and design school such as the Accademia Italiana cannot disregard market trends and inputs by tying its didactic activities specifically to the moment when each project is developed.

The elaboration of new research themes involving both students and professors, has always been a crucial factor in the development of the teaching activities in the various departments of the Florentine fashion and design School.

Identyfing a common theme at an interdisciplinary level has thus far proved to be a valid choice, and one that the Insitute will therefore continue to pursue for the next academic year.

Fashion and design research in the 2010-2011 academic year will therefore be tied to 'concrete' creativity -- or, rather, to a great creative freedom, yet with one's feet firmly on the ground -- thereby giving importance to the quality of the product and to the possibility of it being actually proposed on the international market.

To sum this up, the catch phrase chosen for the next academic year (running from September 2010 to May 2011) will be "Not in the Sky/Not Underground", thus underlining a precise stance: opting for "possible" and "compatible" creative choices, which at the same time should generate a genuine "creative shock".

Along this line, the school will organise themed workshops, conferences and events during the forthcoming semesters.